Great Wall Motor (GWM) has once again achieved global recognition by securing the 20th position in the Kantar BrandZ Top 50 Chinese Global Brand Builders 2025. This ranking marks a two-place increase from the previous year, reflecting the success of GWM’s global expansion strategy and the strengthening of its influence within the international automotive industry.
The world’s leading brand valuation institution, Google, in collaboration with Kantar, released the Kantar BrandZ Top 50 Chinese Global Brands 2025—a list that evaluates the global growth of Chinese brands. Kantar BrandZ is widely recognized as one of the most credible brand assessment systems globally, with evaluations based on consumer research, market data, and financial performance. It is often referred to as the “Oscar of global brands.”
The Kantar BrandZ Top 50 Chinese Global Brand Builders 2025 spans not only the automotive sector but also various other industries including technology, e-commerce, consumer electronics, and digital services. Its assessment covers a broad range of parameters, from global brand strength and awareness to consumer loyalty and overall business performance. Amid strong competition from major global brands, GWM’s achievement in breaking into the top 50 is no ordinary milestone. This accomplishment reinforces GWM’s position as a benchmark among Chinese automotive brands and across global industries, demonstrating its strong competitiveness in an increasingly demanding international landscape.
Through its ecosystem-based globalization strategy, GWM has achieved rapid global development while fostering sustainable growth through a healthy business model. The company has consistently expanded its presence across strategic regions such as Europe, ASEAN, the Middle East, and Latin America, while establishing a global R&D system designed to precisely meet consumer needs.
The philosophy of “With the locals, For the locals” remains a core principle in building collaborations and advancing the automotive industry in each market. GWM strengthens the automotive value chain and supports local employment by establishing three complete vehicle production bases across Eurasia, Thailand, and Brazil, while implementing deep localization through KD (knock-down) production models. This premiumization strategy has delivered significant results, with vehicles priced above 200,000 RMB (approximately IDR 451,977,600) now contributing 25% of total sales. Premium brands such as GWM TANK and GWM WEY have successfully entered high-value markets including Europe and Australia.
In the new energy sector, GWM’s Hi4 hybrid technology and its intelligent cockpit system, Coffee OS, have gained international recognition. These innovations have driven rapid growth in overseas new energy vehicle (NEV) sales, showcasing the company’s strong technological competitiveness. To date, GWM operates more than 1,400 overseas sales outlets, with cumulative overseas sales surpassing 1.9 million units—including a global sales record of 450,000 units in 2024. GWM continues to strengthen its competitive edge in international markets.
These achievements reflect GWM’s commitment not only to pursuing rapid growth but also to building a long-term, quality-driven business. During the GWM Annual General Meeting held on June 18, 2025, Chairman Jack Wey emphasized that trusted products and high-quality services will remain the company’s top priorities moving forward. Through the ONE GWM strategy and ecosystem-based globalization, GWM continues to enhance product value, contribute to local industry development, and support sustainable growth across global markets.
In Indonesia, GWM represents an integral part of this global expansion strategy. Since officially starting operations in 2023, GWM has introduced its leading brands including GWM TANK, GWM HAVAL, and most recently GWM ORA. Through the GWM ORA 03— a retro-futuristic BEV hatchback that blends expressive design, intelligent driving technology, and exceptional comfort and safety—GWM continues to enrich its range of electrified and multi-energy vehicles. The GWM ORA 03 comes equipped with features such as 15 class-leading ADAS functions, five driving modes, and a panoramic sunroof. Its presence reinforces GWM’s global “all powertrains, all scenarios, all users” strategy.
Thio Adynata, Inchcape GWM Indonesia GWM Indonesia, stated,
“GWM’s entry into the Top 20 of the Kantar BrandZ 2025 list is a reflection of the strength of our vision and the consistency of our global strategies. In Indonesia, this recognition inspires us to continue delivering brand experiences and services that not only meet global standards but also address the needs and aspirations of local consumers. We believe that only through meaningful commitment in every market—including Indonesia—can we be part of a more sustainable and quality-driven transformation of the global automotive industry.”
GWM’s achievement in the Kantar BrandZ 2025 ranking further solidifies its position as a Chinese automotive brand with strong global reputation, while opening new opportunities to expand its contributions in international markets, including Indonesia.
